Packaging Rebrand
Mio Energy Drink
Enhanced visuals for clarity, recognition and product appeal. Conceptual project. Not affiliated with the original brand.
Project overview
Enhanced visuals for clarity, recognition and product appeal. Conceptual project. Not affiliated with the original brand.
This page replaces the earlier intermediate portfolio grid behaviour. Visitors can now move from the homepage project image directly into this detail page.
Before / After direction
Before
The earlier package direction was dense and utility-led, with several competing information blocks and lower shelf impact.
After
The rebrand simplifies visual hierarchy, introduces a brighter energetic palette, and makes the product benefit easier to recognize.