Campaign Design
FOMO
A public-facing campaign concept exploring social attention, presence and emotion-led messaging through illustrated poster design.
Project overview
A public-facing campaign concept exploring social attention, presence and emotion-led messaging through illustrated poster design.
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Before / After direction
Before
The starting communication is passive and less distinctive in a busy public environment.
After
The campaign direction uses stronger framing, emotional language and simplified illustration to make the message easier to notice quickly.
Gallery