Brand Identity
Tipsy Nails
A soft, playful identity direction for a nail-focused brand, balancing product photography, colour and friendly typography.
Project overview
A soft, playful identity direction for a nail-focused brand, balancing product photography, colour and friendly typography.
This page replaces the earlier intermediate portfolio grid behaviour. Visitors can now move from the homepage project image directly into this detail page.
Before / After direction
Before
The before direction is treated as a generic beauty visual: pleasant, but without a distinct brand voice or recall value.
After
The after direction introduces a more ownable colour palette, softer brand marks and a clearer personality for social and service touchpoints.
Gallery