Tomorrowland

A massive annual EDM festival held in Belgium. Each year a unique theme is decided and accordingly all the branding is upgraded. I was challenged to use minimal photographic and graphic elements and still deliver the vibrancy and enthusiasm of the festival.

I chose to bring back the theme “ADSCENDO” (meaning to ascend) and create a brand identity system inspired by the magic of music and beauty of the land itself. I was inspired by the colours of sunset and decided to blend it into a gradient. I decided to crate a hand drawn logo mark to ad a touch of uniqueness.

* Conceptual project. Not affiliated with the original brand.